Yes , you have heard it right. Nike has decided to launch its — Air Jordan 1 Zoom Paris Comfort X Saint-Germain edition. The partnership between the French Champions and Nike is known as one of the longest in the history. As 30 long years does speak about it.
In 2019, the pair renewed its contract extending till 2032. Reports suggest that its a win-win situation for both the parties. The brand and financial power of PSG, backed by the Qatari Investors and the huge consumer base of Nike. With the sport brand paying the football club €80 million per year exclusively for its clothing and merchandise rights.
“The agreement represents a very important milestone, reflecting what the club has become on the global stage and the great ambitions we have for the future,” PSG chairman and CEO Nasser Al-Khelaifi said in a statement.
The new sneaker fuses the colours: Hyper Pink, Psychic Purple and black. It can be also seen in the club’s fourth jersey announced in the Nike Jordan’s website.
Upon its first release the sneaker was sold out under 30 seconds, meaning there’s a good probability of occurring that again. Dior and Jordan was other one that created hyped around the world. Did you check out Dior Pre Summer Collection yet?
How To buy PSG X Jordan Zoom 1?
Sneaker Release Date- 17 Feb, 2021.
Visit : psg.fr and nike.com