Louis Vuitton has officially announced that internationally acclaimed K-pop Sensational Boy Band BTS is their brand ambassador. In an official tweet made by LV says,
#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Iconsare recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.
While in another tweet by Vigril Abloh says,”I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture.”
The K-pop band was cordially invited by LV to attend their Men’s Fall Winter Fashion Show via their social media accounts.
.@bts_bighit for #LVMenF21. BTS receives their invitations to watch @virgilabloh 's upcoming #LouisVuitton presentation. Watch live on Thursday, January 21st at 2:30 pm (GMT + 1) on Twitter or https://t.co/0R3WHtzajH pic.twitter.com/NGLG8ZhYHp— Louis Vuitton (@LouisVuitton) January 21, 2021
Fashion brands partnering with celebrities is not a new thing. Firms could potentially grow in terms of marketing, sales and reputation. Since BTS is one of the biggest names in the Korean Music Industry with a large global fan following.
The move by the French fashion house can benefit them in the long run. As the Pop Kings will dutifully fulfil the role of Louis Vuitton’s Ambassador.