English fashion label JW Anderson has announced that it’s launching their first ever sneaker collection. The creative director and owner of the luxury goods retailer, Jonathan Anderson has successfully navigated the brand towards the territory of sneakers designs.
In the past, JW Anderson had teamed up with Converse to produce a durable yet stylish sneaker. Called as CONVERSE x JW ANDERSON, received grand reception from the fashion market.
“At JW Anderson we have always looked at this idea of deconstruction and blowing up proportions. “Through the development with our design team and at the factories that we work with we came up with a new shoe that’s a twist on the traditional. I like to think of it as an abstraction of a known sneaker but with disproportionate volumes.”