Its 2021 and sustainability has become an important topic. Particularly in the fashion industry, Fashion Sustainability is seen as an important aspect for the growing and ever changing market.
Buyers and shoppers are attracted towards brands and its products that has less impact on the environment. Hence, fashion brands are shifting towards sustainable fashion.
With the that said; Fast Fashion Brand H&M and American Iconic Jeans Maker LEE collaborated to create one of the biggest sustainable collection.
The official website sheds some light on the collection.
We’ve made our first 100% recycled cotton jeans (made from 80% post-industrial waste and 20% post-consumer waste), a non-cotton denim jacket (made from 50% TENCEL™ Lyocell and 50% LENZING™ ECOVERO™ Viscose) and used non-leather backpatches made from FSC* certified cork and jacron paper.
The kid collection is inspired from the 80s’ and 90s’ features relaxed jeans, relaxed dungarees, basic t-shirt, hoodies, bucket hat, beanies and much — all made with using recycled materials. H&M calls it “Our Most Sustainable Kids Denim Yet“
It’s here (in selected markets). Lee x H&M — a more sustainable denim collection, designed and crafted with the future in mind. #LEExHM #HM https://t.co/tCDQCrxYLd pic.twitter.com/bpQgIhBIh3
— H&M (@hm) January 28, 2021
How To Buy Lee X H&M Collection?
The collection is set to released globally on 28th January, 2021. You can buy the latest collection by visiting the official H&M website.
The collection feature men, women and children. Do check the latest Lee X HM collaboration.
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