Prada has announces its latest Spring Summer Collection for 2022. The collection is co-presented by Raf Simons and Miuccia Prada. Due to the on going battle with —COVID Pandemic , the fashion show was held in front of virtual audience. Among the invitees are attending the digital fashion show are Lee Jong Suk, Cia Xu Kun
The set is located and film at Milan at the Fondazione Prada’s Deposito, as well as in Sardinia, Italy. There’s another good reason why such set was chosen for the fashion show.
Prada’s pledge towards environmental and sustainable fashion is evident. The rapid damage done to the marine ecosystem particularly in the Mediterranean region can affect even the livelihood of people, let alone the aquatic animals.
In appreciation of and thanks to the Sardinian community, Prada supports the MEDSEA Foundation in its project to restore marine ecosystems with the reforestation of Posidonia oceanica meadows in the Marine Protected Area of ‘Capo Carbonara’. Posidonia oceanica is a marine plant endemic to the Mediterranean Sea, providing an important habitat for marine species and playing a crucial role in absorbing CO2 to help mitigate climate change.
The Prada Menswear SS22 Look :
Courtesy : Prada Menswear SS 22